★ ★ ★ ★
4.7/5 | 3,731+ reviews

Ella | Women's Elegant Floral Appliqué Cowl-Neck Formal Maxi Dress

Regular price £60.00 Sale price£29.95 Save 50%
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Free delivery across the UK
30 Day returns and exchange
20,000+ Satisfied Customers
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Fall Sale Update: Due to high demand during our Fall Sale , only a few units are in stock! If you can still click 'Add to Cart,' it’s still available.

This elegant formal maxi dress is your go-to choice for weddings, galas, and special occasions. Featuring a soft cowl neckline, floral appliqué fabric, and a flowing A-line silhouette, it is designed for women who want to feel effortlessly stunning from XS to XL.

Why You'll Love It

  • Romantic Cowl Neckline: The softly draped neckline enhances your neckline and adds a feminine, elegant touch to the overall look.
  • Lace-Up Open Back: A striking lace-up back detail adds a playful allure and makes this gown truly unforgettable from every angle.
  • Fully Lined for Confidence: A complete lining ensures comfort and coverage throughout the day or evening, so you can move freely without worry.

Perfect For

Wear it to a black-tie wedding as a guest or bridesmaid, pair with strappy heels for a formal gala, style with delicate jewellery for a prom night, or dress it up for a special anniversary dinner.

Care Instructions

  • Hand wash or machine wash on a delicate cycle at 30°C.
  • Do not bleach.
  • Hang to dry away from direct sunlight.
  • Cool iron if needed, avoiding any appliqué details.

Frequently Asked Questions

Does the dress have a lining?
Yes, the dress is fully lined for comfort and coverage throughout the day or evening.

What is the back detail like?
The dress features a lace-up open back, adding a striking and playful finish to the overall look.

How long is the dress?
It is a full maxi length, measuring approximately 135 cm (53 inches) in size XS, increasing slightly through each size up to 143 cm (56 inches) in XL.

What neckline does this dress have?
It has a cowl neckline, which creates a soft, romantic drape across the chest.

Size Chart (in)

Size Length (in) Bust (in) Shoulder (in)
XS 50.8 32.3 13.0
S 51.2 33.9 13.4
M 51.6 35.4 13.8
L 52.0 37.0 14.2
XL 52.4 38.6 14.6
2XL 52.8 40.2 15.0

If you're unsure between sizes, always go one size up. This ensures maximum comfort while maintaining a great fit.

We are offering free shipping within UK for all orders.

We ship our packages with a Track & Trace code so you can always monitor your order.

You will receive the Track & Trace code via email within 1-24 hours after placing your order

If our product does not meet your expectations, you can return it within 30 days upon receipt.

Before returning the goods, please contact our customer service at info@farrowandsons.com and let us know the reason for the return so we can process your request correctly.

Loved by women across the UK

★★★★★

“The package arrived safely and looked beautiful. Very happy with my order.”

Janice L.
London - 9 hours ago
★★★★

“My dress arrived quickly and fits beautifully. Farrow & Sons feels so easy to shop with."

Anna M.
Coventry - 1 day ago
★★★★★

“I ordered the wrong size at first, but Farrow & Sons helped me find the right fit quickly. Very happy in the end."

Maeve D.
Belfast - 3 days ago
★★★★★

“I ordered the wrong size at first, but Fletcher & Blackwood helped me find the right fit quickly. Very happy in the end."

Victoria C.
Aberdeen - 1 week ago
★★★★★

“I had a question about my order and it took a little time to sort out, but customer service was helpful and made things right.”

Agnes E.
Chester - 1 week ago

Money-Back Guarantee

We truly believe in the quality of our clothing – and we're confident you’ll love it too. That’s why we offer a hassle-free 30-day money-back guarantee.

If you’re not completely satisfied with your purchase, simply return it within 30 days and receive a full refund – no questions asked.

FREE DELIVERY

We offer free shipping incl. Track & Trace to the United Kingdom

30-DAY MONEY-BACK GUARANTEE

We offer a 30-day return period. Feel free to return any item within 30 days if you are not completely satisfied.

SECURE PAYMENT

Your payment information is processed securely. We accept Apple Pay, Google Pay, Mastercard, Shop Pay, and Visa.

FAQs

Yes, we ship in United Kingdom with Royal Mail, for the fastest and most reliable delivery. Free express shipping in all orders.

No, we do not store your payment details. All payment processing is handled securely by trusted third-party providers.

You can reach us via our support email support@fletcherandblackwood.com Our team typically responds within 24 hours.

You can return items within 30 calendar days of receiving them.

Return shipping costs are the buyer’s responsibility.

Approved refunds will be issued to your original payment method.

Orders are typically processed within 3 business days after being placed.

Once your order is confirmed, you will receive an email with your order number. To track your order, simply visit our order tracking page and enter your order number or email address.