Women&
Women&
Women&
Women&
Women&
Women&
Women&
★ ★ ★ ★
4.7/5 | 3,731+ reviews

Ava | Women's Ruched Halter-Neck Open-Back Maxi Dress

Regular price £94.00 Sale price£46.95 Save 50%
/

Free delivery across the UK
30 Day returns and exchange
20,000+ Satisfied Customers
Color
Size
Fall Sale Update: Due to high demand during our Fall Sale , only a few units are in stock! If you can still click 'Add to Cart,' it’s still available.

The Women's Ruched Halter-Neck Open-Back Maxi Dress is your go-to choice for special occasions, weddings, and formal evenings. Cut in a body-skimming silhouette with a gathered halter neckline, sultry low open back, and floor-sweeping maxi length, it is ideal for anyone who wants to make a confident, elegant entrance.

Why You'll Love It

  • Gathered Halter Neckline: The twisted, ruched halter detail frames the shoulders beautifully and adds instant sophistication.
  • Curve-Skimming Silhouette: Ruched waist detailing accentuates your shape from bust to hem for a flattering, elongating fit.
  • Dramatic Maxi Length: The floor-length skirt with a gentle flare creates a striking, memorable look from every angle.

Perfect For

Wear it to a black-tie event or gala dinner, style it with strappy heels for a wedding guest look, or dress it down with flat sandals for a summer cocktail party. It works equally well for a birthday celebration or a city evening out.

Care Instructions

  • Hand wash or machine wash on a delicate cycle at 30°C.
  • Do not bleach.
  • Lay flat or hang to dry away from direct sunlight.
  • Cool iron if needed, avoiding any ruched areas.

Frequently Asked Questions

How long is the dress?
The dress is maxi length, measuring approximately 144 cm (56.7 in) in size XS up to 150 cm (59.1 in) in size 3XL.

Does the back of the dress have a low cut?
Yes, the dress features a sultry open low back, which is clearly visible from behind and adds to its formal, occasion-wear appeal.

What sizes are available?
The dress is available in sizes XS through to 3XL, with a full size chart provided including bust, waist, and length measurements.

Size Chart (in)

Size Length (in) Bust (in) Shoulder (in)
XS 50.8 32.3 13.0
S 51.2 33.9 13.4
M 51.6 35.4 13.8
L 52.0 37.0 14.2
XL 52.4 38.6 14.6
2XL 52.8 40.2 15.0

If you're unsure between sizes, always go one size up. This ensures maximum comfort while maintaining a great fit.

We are offering free shipping within UK for all orders.

We ship our packages with a Track & Trace code so you can always monitor your order.

You will receive the Track & Trace code via email within 1-24 hours after placing your order

If our product does not meet your expectations, you can return it within 30 days upon receipt.

Before returning the goods, please contact our customer service at info@farrowandsons.com and let us know the reason for the return so we can process your request correctly.

Loved by women across the UK

★★★★★

“The package arrived safely and looked beautiful. Very happy with my order.”

Janice L.
London - 9 hours ago
★★★★

“My dress arrived quickly and fits beautifully. Farrow & Sons feels so easy to shop with."

Anna M.
Coventry - 1 day ago
★★★★★

“I ordered the wrong size at first, but Farrow & Sons helped me find the right fit quickly. Very happy in the end."

Maeve D.
Belfast - 3 days ago
★★★★★

“I ordered the wrong size at first, but Fletcher & Blackwood helped me find the right fit quickly. Very happy in the end."

Victoria C.
Aberdeen - 1 week ago
★★★★★

“I had a question about my order and it took a little time to sort out, but customer service was helpful and made things right.”

Agnes E.
Chester - 1 week ago

Money-Back Guarantee

We truly believe in the quality of our clothing – and we're confident you’ll love it too. That’s why we offer a hassle-free 30-day money-back guarantee.

If you’re not completely satisfied with your purchase, simply return it within 30 days and receive a full refund – no questions asked.

FREE DELIVERY

We offer free shipping incl. Track & Trace to the United Kingdom

30-DAY MONEY-BACK GUARANTEE

We offer a 30-day return period. Feel free to return any item within 30 days if you are not completely satisfied.

SECURE PAYMENT

Your payment information is processed securely. We accept Apple Pay, Google Pay, Mastercard, Shop Pay, and Visa.

FAQs

Yes, we ship in United Kingdom with Royal Mail, for the fastest and most reliable delivery. Free express shipping in all orders.

No, we do not store your payment details. All payment processing is handled securely by trusted third-party providers.

You can reach us via our support email support@fletcherandblackwood.com Our team typically responds within 24 hours.

You can return items within 30 calendar days of receiving them.

Return shipping costs are the buyer’s responsibility.

Approved refunds will be issued to your original payment method.

Orders are typically processed within 3 business days after being placed.

Once your order is confirmed, you will receive an email with your order number. To track your order, simply visit our order tracking page and enter your order number or email address.